Screenshot: The introduction to The Denver Post's live blog

In covering a snowstorm, The Denver Post used a free trial of the live-blog tool ScribbleLive. The idea came to Social Media Editor Dan Petty after he was impressed with other news organization live-blogging efforts.

Petty curated Tweets using the #COwx hashtag and searched for “Colorado snow,” “Denver snowstorm,” etc. He pulled from Facebook

Screenshot: The Denver Post used ScribbleLive to capture weather news live

posts, news organizations, bloggers and The Denver Post used their own content. All the content was posted in a live-blog with traffic coming from a main story. The Denver Post encouraged readers to submit photos through a Google submission form, attached live radars and widgets.

Six different reporters contributed, the blog got more than 300 shares on Facebook, was retweeted 137 times and had a dozen comments. The blog got a total of 5,581 page views.

Petty said for other newsrooms experimenting, have multiple contributors.

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