What if Romeo & Juliet were on Facebook? The Macomb Daily found out

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After receiving a press release stating, “”Imagine Romeo and Juliet on Facebook,” Maryanne Kocis MacLeod, health and lifestyles

Source: The Macomb Daily - What if Romeo and Juliet were on Facebook?

writer at The Macomb Daily, was intrigued. She reached out to local theater groups and others in the community to create Facebook profiles for several Romeo & Juliet characters and communicate. MacLeod wrote about the successes in a follow up article.

“It was successful because we created a fun, current and innovative conversation that embraced our community, local school districts and the southeastern Michigan groups for starters, and attracted local and international attention,” she said. MacLeod, the actors and colleagues, promoted it through several social media channels. The Toronto Star and CBC radio in Vancouver interviewed MacLeod and members of the cast, for an article and 12-minute radio spot.

MacLeod said the goal was to explore the impact enhanced communication via social media has on users. MacLeod said if other newsrooms want to replicate the project, “nurture strong bonds between yourself and other members of your newsroom, along with community contacts who may then receive, support and respond to your ideas with gusto.” She also said to share thoughts, be creative, don’t be afraid to take risks, be technical and supportive.

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The New Haven Register launches The Citizens’ Agenda

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When Digital First Media announced a partnership to create Citizens’ Agenda, Angi Carter was excited. Carter, a community engagement editor at the NHR, didn’t want to wait to get a handle on what the local electorate was thinking. In order to find out, the NHR has a soft launch underway with an issues poll using a Google form and plans to augment stories with public forums, chats and debates with questions fielded from the public.

Six staffers formatted the poll, getting it in sync with Newsys and packaged the text with it for online and print presentations on Dec. 21 and Dec. 25. Middletown Press, The Register Citizen and Litchfield County Times also published it. The story was promoted on social media and during a live chat. The paper has launched Senate and House race Facebook pages and a blog. NHR has 147 responses and 38 people willing to participate in public forums.

Carter would encourage other publications to introduce the Citizens’ Agenda partnership and seek input from the voters on what issues are important. She also said to pay attention to social media presence around political coverage.

Using ScribbleLive technology to cover severe weather in the Denver-area

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Screenshot: The introduction to The Denver Post's live blog

In covering a snowstorm, The Denver Post used a free trial of the live-blog tool ScribbleLive. The idea came to Social Media Editor Dan Petty after he was impressed with other news organization live-blogging efforts.

Petty curated Tweets using the #COwx hashtag and searched for “Colorado snow,” “Denver snowstorm,” etc. He pulled from Facebook

Screenshot: The Denver Post used ScribbleLive to capture weather news live

posts, news organizations, bloggers and The Denver Post used their own content. All the content was posted in a live-blog with traffic coming from a main story. The Denver Post encouraged readers to submit photos through a Google submission form, attached live radars and widgets.

Six different reporters contributed, the blog got more than 300 shares on Facebook, was retweeted 137 times and had a dozen comments. The blog got a total of 5,581 page views.

Petty said for other newsrooms experimenting, have multiple contributors.