Digital First Media launches engagement team

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Congratulations to Martin Reyolds, Ivan Lajara, Dan Petty and the newest member of Digital First Media, Mandy Jenkins!

Read Steve Buttry’s blog post on the team here.

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What if Romeo & Juliet were on Facebook? The Macomb Daily found out

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After receiving a press release stating, “”Imagine Romeo and Juliet on Facebook,” Maryanne Kocis MacLeod, health and lifestyles

Source: The Macomb Daily - What if Romeo and Juliet were on Facebook?

writer at The Macomb Daily, was intrigued. She reached out to local theater groups and others in the community to create Facebook profiles for several Romeo & Juliet characters and communicate. MacLeod wrote about the successes in a follow up article.

“It was successful because we created a fun, current and innovative conversation that embraced our community, local school districts and the southeastern Michigan groups for starters, and attracted local and international attention,” she said. MacLeod, the actors and colleagues, promoted it through several social media channels. The Toronto Star and CBC radio in Vancouver interviewed MacLeod and members of the cast, for an article and 12-minute radio spot.

MacLeod said the goal was to explore the impact enhanced communication via social media has on users. MacLeod said if other newsrooms want to replicate the project, “nurture strong bonds between yourself and other members of your newsroom, along with community contacts who may then receive, support and respond to your ideas with gusto.” She also said to share thoughts, be creative, don’t be afraid to take risks, be technical and supportive.