What if Romeo & Juliet were on Facebook? The Macomb Daily found out

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After receiving a press release stating, “”Imagine Romeo and Juliet on Facebook,” Maryanne Kocis MacLeod, health and lifestyles

Source: The Macomb Daily - What if Romeo and Juliet were on Facebook?

writer at The Macomb Daily, was intrigued. She reached out to local theater groups and others in the community to create Facebook profiles for several Romeo & Juliet characters and communicate. MacLeod wrote about the successes in a follow up article.

“It was successful because we created a fun, current and innovative conversation that embraced our community, local school districts and the southeastern Michigan groups for starters, and attracted local and international attention,” she said. MacLeod, the actors and colleagues, promoted it through several social media channels. The Toronto Star and CBC radio in Vancouver interviewed MacLeod and members of the cast, for an article and 12-minute radio spot.

MacLeod said the goal was to explore the impact enhanced communication via social media has on users. MacLeod said if other newsrooms want to replicate the project, “nurture strong bonds between yourself and other members of your newsroom, along with community contacts who may then receive, support and respond to your ideas with gusto.” She also said to share thoughts, be creative, don’t be afraid to take risks, be technical and supportive.

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Google Plus Hangout with Michigan Governor Rick Snyder

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On Dec. 22, Michigan Gov. Rick Snyder participated in a Google Plus hangout hosted by The Macomb Daily and The Oakland Press in order to inform readers. Topics included specific initiatives, year in review, political climate, national politics and personal information.

Karen Workman, community engagement editor at The Oakland Press, said a reporter and editor used one computer. At The Oakland Press, a third staffer sat off-camera to curate the meeting and three Flipcams were used to capture the meeting. The Oakland Press Online Editor Stephen Frye said the main stress was the bandwidth but there were no issues.

The end result included text stories, a Storify capturing live Tweets and three videos. From The Macomb Daily, Snyder’s dramatic, controversial moves change state’s culture and Macomb Daily has high-tech talk with Gov. Snyder.

For other staffs trying to experiment, Frye said, “You’re live on camera, so you don’t want to be looking down and reading notes. So know your questions and have fun.”